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Pinterest: If you pin it, can you protect it?
A new post by JuliePinterest certainly is an exciting new social media tool and one that all marketers need to consider. However, I have a BIG caveat for B2B marketers. Every B2B company that uses...
View ArticleMeetup.com: The Unsocial Social Company
A new post by JulieThis is a typical customer service complaint story. The shocker (at least to me) is that it is a story about a social networking company that ought to know better. Is it really...
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Why B2B Companies Spend More on Collateral than Digital Marketing
A new post by JulieMuch of what we do as marketers is invisible. That does not sit easy with me, and I bet it doesn’t sit easy with you either. But think about it. What was once visible is now...
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Is Your Marketing Budget Keeping Pace with Changing Buyer Behavior?
A new post by Julieby Julie Schwartz, ITSMA B2B services marketers appear to have gotten the memo. Their marketing priorities and budgets are shifting as they try to keep pace with changing buyer...
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